As the man behind the Public Ad Campaign and this past April's New York Street Advertising Takeover, Jordan Seiler's name has become synonymous with artistic activism in New York.

The third installation of his National Bestseller series brings us The Go-Go Years: When Prices Went Topless (An online synopsis of this books describes it as "Wall Street in the fabulous era of speculation, synergism, creative accounting, the youth market and Chinese money" in the "swinging sixties...before the bubble burst!" Sound familiar to anyone else?). Jordan explains "National Bestseller is an ongoing project in collaboration with the outdoor advertising companies operating NYC phone kiosks, including VanWagner, and Titan Media. This recent image was put up on Broadway between Boerum and Union avenue in Brooklyn. Each piece is made up of one entire booked striped of its spine and pasted back together. Every 10th piece gets a treatment in red. Often attacking illegal advertiement in NYC, this project confronts legal ads on the street in an effort to express my interest in an advertisement free public space.

I used to catch the bus to my old job right across the street from this phone booth, and for about a year straight, I would wait there and stare at the same stupid ad for the Macy's Thanksgiving day parade. Sometimes it feels like so much is visually forced on you in a city that you forget that it can actually be possible for you to have a say in what you are looking at. Thanks to Jordan for taking the time (and the risk) to remind us.